Richfarmtanzania was born out of a very rough start in agribusiness by 4 young Tanzanians who believed that vast opportunities in the sector awaited those who had the courage to go take them. But being young, uninformed and seriously incapacitated financially, every single challenge was a huge obstacle for us: tricked into leasing land for way much higher than the actual cost, led to buying overgrown seedlings, lost 6 acres of crop to cows and zebras despite being assured of security, landing in the hands of merciless buyers… we faced it all.

But as they say now, we faced all those challenges on behalf of our beloved farmers. Indeed, every single product we developed has its foundation on the lessons we learned through those challenges.